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Visiting POC – Where Swedish traditions meet achingly modern R&D

Date Added: 25/01/2019 13:17 by Enduro MTB - RSS

POC is synonymous in our circles with images of Scandi-style cycling kit and helmets. Almost no one would associate it with Maui, Volvo Cars or emancipation. We headed to POC’s HQ in Stockholm to find out exactly what links these terms as inextricably as meatballs and lingonberry jam.

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