The Bike Shop Palms Cycles started in the 1920s as a bike shop in the Los Angeles neighborhood that is now known as Culver City. It moved from Main Street to Motor Avenue around 1930. Originally inhabited as a barbershop and, rumor has it, a once-rowdy pool hall, that all changed when Cap Rancier’s family bought both the bicycle operation and the building itself. Cap ran it successfully for decades and has a rich history of assembling bikes used for movies and TV. Remember the fanciful cruiser bike seen in Pee-Wee’s Big Adventure? Yep, that was built at Palms Cycles. Cap was known for his custom paint jobs and did it for 50 years. Eventually, Cap retired and was looking for someone to take it over. Andrew Smith, who already runs The Bike Shop of Santa Monica, was looking to expand. Through a little networking, he found Palms Cycles. Smith considered it, but in talking to contractors about what he’d like to do with the shop, he thought the improvements would be too expensive. He wanted to open up the space, repaint it and make it more friendly for consumers in the modern age. It took a while and some negotiating, but the two struck a deal they both liked. The construction took 2 1/2 months, but the doors finally opened on August 1, 2018. When Andrew tore down the paper covering the windows on opening day, he was shocked to find people already lined up outside the door. BIKE CENTRAL Located just a few miles inland from Santa Monica beach, Culver City has proven to be a vibrant bike community. Between the Sony Pictures studio and a growing list of tech companies moving in, there is no shortage of people looking for some good exercise and commuting opportunities. In addition to bike sales, the shop has a good reputation for service and is equipped with a hydraulic lift for heavy e-bikes and everything needed to fix anything from flat tires to e-bike motors. LEARNING TO ADAPT Smith knows that with the increasing number of bike companies now selling direct to consumer, bike shops are increasingly being cut out of the sales process, so he’s proactively contacting these companies and has now set up contracts to have the bikes sent to the shop where they’re assembled for a fee, then the customer can come in or it can be delivered. This works in a couple of ways: first, the shop isn’t billed any shipping fees, nor do they have to carry inventory for this. It’s simply labor fees, plus usually some extra sales of helmets, locks, etc. The shop does have plenty of inventory, carrying everything from less expensive e-bike brands like E-Lux, e-JOE, Civi and Addmotor, to higher-end brands like Bulls, Tern, Norco and Stromer. The brands he carries change over time as customers’ tastes do. PART OF THE COMMUNITY The shop is very involved in the community. When CicLAvia, a Los Angeles street festival that closes streets to automotive traffic and opens them only to bicycles, came to the area around The Bike Shop, they opened their doors, had display bikes and even gave away a couple of e-bikes. With their place in local history firm, The Bike Shop is now looking forward to the role they can play in providing both assist and non-assist bikes for future cyclists to enjoy. The Bike Shop 3770 Motor Avenue Los Angeles, CA 90034 (310) 838-9644 www.bikeshopcalifornia.com THERE ARE SO MANY WAYS TO GET ELECTRIC BIKE ACTION In print, from the Apple newsstand, or on your Android device, from Google. Available from the Apple Newsstand for reading on your iPad, iPhone or iPod Touch. Subscribe Here For more subscription information contact (800) 767-0345 Got something on your mind? Let us know at hi-torque.com The post Shop Stop: The Bike Shop appeared first on Electric Bike Action.
We’re in the midst of summer and getting a royal sweat on, not just because of the sun’s rays. Our computers have been constantly whirring away as of late and we must have travelled halfway around the world to scope out and test ride the latest bikes. But as here probably isn’t the best place for us to reveal just how tiresome such a jet-set lifestyle with fine food and sublime trails in great locations can be, we’ll begin with an overview of the articles inside this issue: Highlights Tire test – all the important models on test Merida eONE-SXTY vs. eONE-FORTY Life-changing? Porsche eBike X+ E-MOUNTAINBIKE City Escape in Vienna BULLS Sonic: exclusive review The latest issue is available now in our free magazine app. If you haven’t installed our app yet, now’s your chance to download it for free in the App Store (iPhone / iPad) or in the Play Store (Android smartphones & tablets). Our free, digital magazine is the centrepiece of our work and definitely the best way to experience our content, with interactive features as well as beautiful photography and videos all packed into a unique design. If you like our website, we’re sure you’ll love our magazine app. By the way: the app even gives you access to all of our back issues – hours upon hours of first-class content! All the bikes in this issue BULLS SONIC EVO AM6 Carbon | Canyon Spectral:ON 7.0 WMN | FOCUS JAM² 6.8 NINE | LIV Intrigue E+ | Merida eONE-SIXTY | Merida eONE-FORTY | Riese&Müller supercharger Rohloff HS | Specialized Turbo Levo Expert What to expect in this issue Schwalbe, MAXXIS, Continental, Michelin, WTB, Kenda… The range of eMTB tires on offer is huge and sometimes confusing. We tested more than 50 tires and although we couldn’t agree on a clear favourite, we can tell you how to find the perfect tire to suit you and your bike. The MERIDA eONE-FORTY and eONE-SIXTY don’t only look similar, they were also designed by the same team. But despite this, their characters and handling are fundamentally different. So, which one should you choose? Are you the competitive type? Are success, status and prestige important to you regardless of whether it’s work or play? And are you ready to fight for it? Then we’ve got some disappointing news for you: some fights can’t be won. But you don’t always have to always win anyway… “Why do you ride an eMTB?” It’s a simple question, but one with an infinite number of answers. For many, eMTBs are simply about having fun, but for some, they represent the power to change lives. When we asked you, our readers, we were inspired and amazed by the unique stories you shared with us. The German brand BULLS have just launched their brand new Sonic range for 2020. The bikes are all fitted with the new Bosch Performance CX 2020 motor, though that is just one of their many highlights. We had the exclusive opportunity to test the BULLS Sonic EVO AM 6 Carbon and spoke with the Cologne-based brand about their new superweapon. The E-MOUNTAINBIKE City Escape Vienna is part of our City Escape series of international guides created in collaboration with Haibike. The aim is to inspire a new generation of riders to embark on a different sort of lifestyle – one with new perspectives and full of possibilities. The City Escapes throw back the curtain on exciting ways to experience cities across the globe, whether you’re a tourist or a long-time resident. This was the first time the three of us had ridden together. My father, my son and me. With more than seventy years separating the three generations, could eMTBs help bridge the gap? If you have already installed our free app, simply open it and download the latest issue right now. If not, first download the free app from the App Store (iPhone / iPad) or the Play Store (Android smartphones & tablets) and then download the latest issue in the app. All you’ve got to do then is sit back and enjoy (ideally with a cold beer or a delicious cup of coffee)! #qualitytime Der Beitrag Out Now! E-MOUNTAINBIKE Issue #018 – The Summer is now! erschien zuerst auf E-MOUNTAINBIKE Magazine.
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