A new approach to a wider variety of riders on the roster The post Max Fredriksson Joins the Cannondale Family appeared first on Mountain Bike Action Magazine.
Not sure why this is so weird, but it is SO WEIRD—highlighting the bizarre shapes riders make in competition.( Photos: 8, Comments: 7 )
After five days of riding huge jumps check out the top slopestyle runs of Audi Nines 2020.( Photos: 1 )
In between hucks, Christina Chappetta managed to track Remy down and get the scoop on his all-new Tyee.
Forget oval, it’s time for square.( Photos: 1, Comments: 13 )
The 150mm travel Timberjack gets slacker and longer( Photos: 6, Comments: 3 )
SRAM is proud to announce the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from Rossignol Group. The companies completed the transaction on February 18, 2021. Founded in Nevers, France, in 1987, TIME’s clipless pedals system redefined ergo-dynamic compliance for riders by improving lateral and angular float, perfecting their balance between performance and comfort. TIME added mountain bike pedals in 1993. Their road and MTB pedals have been ridden to victory by legends, including Julien Absalon, (FRA), Greg LeMond (USA), Tom Boonen (BEL), Anna van der Breggen (NED), and Miguel Indurain (ESP). “TIME is a legendary brand and was the first to focus on ergonomics through the pedal stroke. We will work to preserve TIME’s history and heritage, and continue their legacy of innovation and quality,” SRAM President Ken Lousberg said. SRAM historically has expanded its product platforms through organic product development focused on innovation, and integrative acquisitions. SRAM’s strategic acquisitions include RockShox, Avid, Zipp, Truvativ, and Quarq. In a separate transaction, TIME’s bicycle business has been purchased by Cardinal Cycling Group, including all related patents, trademarks and ownership of the TIME’s RTM composites factory. Cardinal Group ownership includes American Tony Karklins, the founder of Allied Cycle Works and former Orbea USA Managing Director, and Frenchman Martial Trigeaud, industrial engineer and former elite bike racer. “TIME is a brand full of passion, history and true innovation. We are honored to steward TIME into the future and to advance Resin Transfer Molding technology in the cycling industry,” said Cardinal Cycling Group Partner Tony Karklins. “I’m thrilled that we have found two exceptional buyers for TIME. Each brings unique strengths to drive the great TIME brand forward,” said Rossignol Sr. VP Bike Division, Scott Rittschof. Both companies will continue to market products under the TIME name. SRAM will focus relevant external communications as TIME Sport, and Cardinal Cycling Group will utilize TIME Bikes. Customers will continue to contact TIME for product service and support during a transition phase through mid-year 2021.
The bike was spotted at the Magglingen cable car, 20km from BMC's headquarters in Grechen.( Photos: 4 )
A sneak peek of what looks to be a new helmet from Troy Lee Designs.( Photos: 4, Comments: 6 )